Spring/Summer 2024
Theme: "asagi-iro"
Lula Japan is based on a theme of one color each and captures and expresses the meaning of the color.
This theme color is an ancient Japanese color asagi-iro.
Photographed by British photographer Ashton Hugh is an imaginary and airy fashion story. An eclectic expression of modernity and traditions, Japanese and Western contracted elements Inlaid pale green and the magical magic of collectible pieces.
Colorful personality that blends with fashion, creates a new balance. The fun of their figures are like sweet flowers blooming in the gap of the asphalt. Paris-based photographer Allyssa Heuzé captured in London is a modern fashion story full of spring joy.
Irina Rozovsky, a Russian photographer based in Georgia, USA.
Known for the monogram who captured people and scenery in certain places, she created new works for Lula Japan. Through the interpretation of the "pale green" by Irina, the appearance of a little bit of cuteness from childhood and play-themed photographs.
Humans, animals, abstract shapes that repeat transformation.
Inspired by outsider art and folk art, artist Alexandra Duprez, from Brittanye, France draws a special artwork based on "pale green".
The mysterious creatures come to life in the unconscious universe created in an intuitive approach. In addition, it includes stories that propose a realistic yet illusion style and stories of the beginning season with a quiet adventure.
Other beautiful visuals offer enchanting content such as fashion, beauty, art, and culture.
Fashion // Art // Beauty // Lifestyle // Culture